Guides

Communicating climate change

What is the best way to create written or spoken materials that really inspire people?

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Communicating climate science

The evidence for climate change is so overwhelming that you might expect the facts to speak for themselves. Unfortunately they don't - which means that using the most effective methods for communicating climate science is critical.

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Encouraging sustainable behaviour

There is now a great deal of information available about how to promote sustainable behaviours – but it can be confusing identifying the evidence that really matters.

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How to go beyond social marketing

Social marketing gets results. So why seek to go beyond it?

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Why are people still sceptical about climate change?

Why are some people still sceptical about the reality and seriousness of climate change when the scientific evidence is so overwhelming?

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Communicating uncertainty in climate science

Uncertainty about climate change is a major barrier to public engagement. But how much uncertainty is there about the facts of climate change, and how can uncertainty be better communicated?

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Latest blog posts

Blog post

Alternating climate impacts: stories about security?

If hosepipe bans follow suspiciously quickly from flood warnings, how can we build a narrative about alternating climate impacts?

Feb 24, 2015 No Comments
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Blog post

The social consensus on flooding and climate change

A new study finds that those directly affected by floods are more likely to agree climate change is a serious issue - and offers pointers for how to engage the public more effectively around flood risks

Jan 30, 2015 No Comments
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Blog post

Why its good to laugh at climate change

Can comedy about climate change cut through the social silence?

Jan 22, 2015 No Comments
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Blog post

Connecting on Climate: a new communications guide

A new report from the excel­lent Columbia University ‘Centre for Research on Environmental Decisions’ team, and the cam­paign group eco­America, […]

Jan 12, 2015 No Comments
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Blog post

Communicating adaptation in Scotland

COIN's Talking Climate team have partnered with Adaptation Scotland to produce a practical ‘how-to’ guide on values-based communication.

Dec 18, 2014 No Comments
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Blog post

The greatest story never told

What is it that allows us to under­stand some­thing is true, but act as if it is not? How is it pos­sible to sep­arate what we know from what we care about and what we do?

Dec 17, 2014 1 Comment
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