Guides

Encouraging sustainable behaviour

There is now a great deal of information available about how to promote sustainable behaviours – but it can be confusing identifying the evidence that really matters.

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Communicating climate change

What is the best way to create written or spoken materials that really inspire people?

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Communicating climate science

The evidence for climate change is so overwhelming that you might expect the facts to speak for themselves. Unfortunately they don't - which means that using the most effective methods for communicating climate science is critical.

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Breaking bad habits & creating good ones

A huge amount of energy use is habitual. So how can bad energy habits be broken, and good ones put in their place?

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Language: words & phrases

Whilst ‘getting the language right’ is only one component of a good communication strategy, words and phrases are still very important.

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Using scare tactics: does it work?

Is scaring people into caring about climate change a good idea?

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Latest blog posts

Blog post

Bring climate change to the front door

Should conversations about climate change start with everyday environmental concerns like littering and anti-social behaviour?

Jul 29, 2014 No Comments
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Blog post

The language that leaves people behind

For people to care about global warming it needs to be made relevant. The language needs to be simple and uncontroversial, argues guest blogger Jeremy Porter.

Jun 18, 2014 1 Comment
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Blog post

You say “Global Warming”. I say “Climate Change”- Let’s call the whole thing off!

George Marshall argues that debates over whether 'climate change' or 'global warming' is the right label detracts from the bigger divisions that come from values, ideology and the absence of social/cultural meanings

May 29, 2014 No Comments
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Blog post

NEW REPORT Science & stories: Bringing the IPCC to life

The facts are not enough: IPCC outputs must be coupled with human stories and powerful narratives to bring the science to life

May 14, 2014 No Comments
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Blog post

A one way ticket to carbon heaven?

Are carbon offsets for flights a one way ticket to carbon heaven?

May 6, 2014 No Comments
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Blog post

To segment or not to segment?

Social marketing approaches say 'segment' the audience and 'tailor your message'. Critics say this emphasises differences, downplays commonalities and promotes superficial engagement. Donald Hine and Andrew Driver review the evidence...

May 2, 2014 1 Comment
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