Guides

Communicating climate change

What is the best way to create written or spoken materials that really inspire people?

Read

Communicating climate science

The evidence for climate change is so overwhelming that you might expect the facts to speak for themselves. Unfortunately they don't - which means that using the most effective methods for communicating climate science is critical.

Read

Encouraging sustainable behaviour

There is now a great deal of information available about how to promote sustainable behaviours – but it can be confusing identifying the evidence that really matters.

Read

How to go beyond social marketing

Social marketing gets results. So why seek to go beyond it?

Read

Language: words & phrases

Whilst ‘getting the language right’ is only one component of a good communication strategy, words and phrases are still very important.

Read

Values & frames

What are ‘values’ and ‘frames’, and why are they so important for communicating climate change?

Read

Uncertainty & the IPCC

The well-respected and influential journal Climatic Change released a special issue on communicating uncertainty in IPCC reports - here are some of the key points.

Read

Public perceptions of climate change

Public opinion about climate change has become increasingly well documented over the last decade. But what are the take-home messages?

Read

How is the UK government promoting sustainable behaviour?

'MINDSPACE' is the UK government's framework for influencing sustainable behaviour. But what does it mean, and does it work?

Read

Breaking bad habits & creating good ones

A huge amount of energy use is habitual. So how can bad energy habits be broken, and good ones put in their place?

Read

Resources for communicating climate change

A comprehensive guide to the best climate change communication resources available online

Read

Using scare tactics: does it work?

Is scaring people into caring about climate change a good idea?

Read

Social norms & social networks

Social norms and social networks are critical for effectively communicating about climate change.

Read

Why are people still sceptical about climate change?

Why are some people still sceptical about the reality and seriousness of climate change when the scientific evidence is so overwhelming?

Read

Communicating uncertainty in climate science

Uncertainty about climate change is a major barrier to public engagement. But how much uncertainty is there about the facts of climate change, and how can uncertainty be better communicated?

Read

Making climate science simple & understandable

Climate Change is a challenge for communicators – it is a complex and incomplete body of scientific knowledge. But there are ways and means of talking about climate change that can make it more straightforward.

Read

Visual communication of climate change

Images are powerful communication tools – but they have proven to be something of a sticking point for climate change communicators. How can images best be used to communicate climate change?

Read

Climate change scepticism and the media

The media are very important players in climate change communication - but what is the relationship between the media and climate change scepticism?

Read
Creative Commons 2011 - 2014, Talking Climate
A project by COIN & PIRC.