Guides

Communicating climate change

What is the best way to create written or spoken materials that really inspire people?

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Communicating climate science

The evidence for climate change is so overwhelming that you might expect the facts to speak for themselves. Unfortunately they don't - which means that using the most effective methods for communicating climate science is critical.

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Encouraging sustainable behaviour

There is now a great deal of information available about how to promote sustainable behaviours – but it can be confusing identifying the evidence that really matters.

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Language: words & phrases

Whilst ‘getting the language right’ is only one component of a good communication strategy, words and phrases are still very important.

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Values & frames

What are ‘values’ and ‘frames’, and why are they so important for communicating climate change?

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Uncertainty & the IPCC

The well-respected and influential journal Climatic Change released a special issue on communicating uncertainty in IPCC reports - here are some of the key points.

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Public perceptions of climate change

Public opinion about climate change has become increasingly well documented over the last decade. But what are the take-home messages?

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How is the UK government promoting sustainable behaviour?

'MINDSPACE' is the UK government's framework for influencing sustainable behaviour. But what does it mean, and does it work?

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Climate change scepticism and the media

The media are very important players in climate change communication - but what is the relationship between the media and climate change scepticism?

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How to go beyond social marketing

Social marketing gets results. So why seek to go beyond it?

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Breaking bad habits & creating good ones

A huge amount of energy use is habitual. So how can bad energy habits be broken, and good ones put in their place?

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Resources for communicating climate change

A comprehensive guide to the best climate change communication resources available online

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Using scare tactics: does it work?

Is scaring people into caring about climate change a good idea?

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Social norms & social networks

Social norms and social networks are critical for effectively communicating about climate change.

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Why are people still sceptical about climate change?

Why are some people still sceptical about the reality and seriousness of climate change when the scientific evidence is so overwhelming?

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Communicating uncertainty in climate science

Uncertainty about climate change is a major barrier to public engagement. But how much uncertainty is there about the facts of climate change, and how can uncertainty be better communicated?

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Making climate science simple & understandable

Climate Change is a challenge for communicators – it is a complex and incomplete body of scientific knowledge. But there are ways and means of talking about climate change that can make it more straightforward.

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Visual communication of climate change

Images are powerful tools for getting a message across but they can cause problems for climate change communicators.

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Engaging with young people on climate change

Download the PDF Young adults arguably have the most to gain and the most to lose in a changing climate. […]

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A project by COIN & PIRC.
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This website, a project of Climate Outreach (COIN), has been integrated into the new Climate Outreach website. Any updates since 21 October 2015 have been made to the new website only, not here, and this website will soon be deleted. Please bookmark our new website – we look forward to continuing to share the latest in climate communication research with you. We are now tweeting from @climateoutreach so please follow us there.

 

 

 

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