Connecting on Climate: a new communications guide

A new report from the excellent Columbia University ‘Centre for Research on Environmental Decisions’ team, and the campaign group ecoAmerica, pulls together a huge amount of research on how to connect with public audiences on climate change.

The report is called ‘Connecting on Climate’ and can be downloaded from the website that accompanies the report.

Containing concise and well-written sections on topics that will be familiar to many Talking Climate readers – including the power of social norms, the importance of framing messages for audience values, the opportunities an pitfalls of communicating around extreme weather events, and the need to use clear and simple language – the guide is a very valuable addition to the field.