The greatest story never told

What is it that allows us to under­stand some­thing is true, but act as if it is not? How is it pos­sible to sep­arate what we know from what we care about and what we do?

What is it that allows us to understand something is true, but act as if it is not? How is it possible to separate what we know from what we care about and what we do?

These are some of the questions we believes are central to understanding our perverse (lack of) response to climate change. And COIN’s Director of Projects, George Marshall, took them to Brussels with him earlier this month where he joined Tony Juniper and anti-fracking campaigner and lawyer, Helen Slottje, at a WWF TEDx event.

In this powerful talk George explains why he thinks overcoming these persistent issues requires an active strengthening of conviction – changing the climate inside ourselves by honestly inspecting what lies there and reconnecting our interpretation of the world to how we behave within it. It’s not an easy solution. But securing this level of personal integrity will, George assures us, make us feel more honest, more powerful and more able to affect positive change.

Want to find out more? George’s new book, ‘Don’t Even Think About It: Why Our Brains Are Wired to Ignore Climate Change’ is available for eeReaders for just $1.99 from Bloomsbury.

1 thought on “The greatest story never told”

  1. I’d like to know why there isn’t more discussion of air pollution in climate change reports. If we are essentially talking about the same thing, the discussion would be much more clear cut by emphasizing air pollution. There’s much less potential for confusion or disbelief concerning that phrase.

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